{"id":948,"date":"2024-10-25T21:18:57","date_gmt":"2024-10-25T19:18:57","guid":{"rendered":"https:\/\/lucasgoret.com\/?page_id=948"},"modified":"2024-10-27T16:35:01","modified_gmt":"2024-10-27T15:35:01","slug":"audio-branding","status":"publish","type":"page","link":"https:\/\/lucasgoret.com\/index.php\/audio-branding\/","title":{"rendered":""},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"948\" class=\"elementor elementor-948\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1cfa14d e-flex e-con-boxed e-con e-parent\" data-id=\"1cfa14d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-fbb9973 e-con-full e-flex e-con e-child\" data-id=\"fbb9973\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-3e75ad7 e-con-full e-flex e-con e-child\" data-id=\"3e75ad7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-c4dd4c0 e-con-full e-flex e-con e-child\" data-id=\"c4dd4c0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-bdc86a8 e-grid e-con-full e-con e-child\" data-id=\"bdc86a8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-ffe0bf0 e-con-full e-flex e-con e-child\" data-id=\"ffe0bf0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2f8a9ad elementor-align-right elementor-widget__width-initial elementor-widget elementor-widget-button\" data-id=\"2f8a9ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/lucasgoret.com\/index.php\/sounddesign\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">INITIATION Sound Design<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2f1eaff e-con-full e-flex e-con e-child\" data-id=\"2f1eaff\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-f1f5b5e e-con-full e-flex e-con e-child\" data-id=\"f1f5b5e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-df89340 elementor-align-justify elementor-widget__width-inherit elementor-widget elementor-widget-button\" data-id=\"df89340\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/lucasgoret.com\/index.php\/2-2\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">AUDITION Forme d'onde<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c79d8bd e-con-full e-flex e-con e-child\" data-id=\"c79d8bd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-31d3e45 elementor-align-justify elementor-widget__width-inherit elementor-widget elementor-widget-button\" data-id=\"31d3e45\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/lucasgoret.com\/index.php\/audition-forme-donde\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">AUDITION Multipiste<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c105c86 e-con-full e-flex e-con e-child\" data-id=\"c105c86\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-35057f8 elementor-align-justify elementor-widget__width-inherit elementor-widget elementor-widget-button\" data-id=\"35057f8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/lucasgoret.com\/index.php\/premierepro\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">PREMIERE PRO Mixage<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6e41ef3 e-con-full e-flex e-con e-child\" data-id=\"6e41ef3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6e84886 elementor-align-justify elementor-widget__width-inherit elementor-widget elementor-widget-button\" data-id=\"6e84886\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/lucasgoret.com\/index.php\/enregistrement\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">L'ENREGISTREMENT Prise de son<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0f99a81 e-con-full e-flex e-con e-child\" data-id=\"0f99a81\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bcc0e1b elementor-align-justify elementor-widget__width-inherit elementor-widget elementor-widget-button\" data-id=\"bcc0e1b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/lucasgoret.com\/index.php\/audio-branding\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">AUDIO BRANDING <\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5157fbc e-con-full e-flex e-con e-child\" data-id=\"5157fbc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-59e2e16 elementor-align-justify elementor-widget__width-inherit elementor-widget elementor-widget-button\" data-id=\"59e2e16\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/lucasgoret.com\/index.php\/exercices\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">EXERCICES Astuces<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3a26703 e-flex e-con-boxed e-con e-parent\" data-id=\"3a26703\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-19974fa e-con-full e-flex e-con e-child\" data-id=\"19974fa\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-46f5f35 elementor-widget elementor-widget-spacer\" data-id=\"46f5f35\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-40403f3 e-flex e-con-boxed e-con e-parent\" data-id=\"40403f3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-085c863 elementor-widget elementor-widget-heading\" data-id=\"085c863\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">AUDIO BRANDING<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-644ea25 elementor-widget elementor-widget-spacer\" data-id=\"644ea25\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-600fef5 e-flex e-con-boxed e-con e-parent\" data-id=\"600fef5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-114de03 elementor-widget elementor-widget-text-editor\" data-id=\"114de03\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div><div><div><div><div><div><p><span style=\"font-size: 1rem;\"><b>Le silence n\u2019existe pas.<\/b> Qu\u2019il s\u2019agisse du bourdonnement \u00e9lectrique d\u2019un appareil \u00e9lectrom\u00e9nager, d\u2019une voiture qui roule sur la route ou du son du sang pomp\u00e9 dans votre propre corps, nous sommes constamment \u00e0 l\u2019\u00e9coute d\u2019un paysage sonore complexe. En toute logique, le design sonore est aujourd\u2019hui un outil de communication essentiel pour les grandes marques.<\/span><\/p><p><strong>L\u2019audio branding ou l&#8217;identit\u00e9 sonore<\/strong> est l\u2019art d&#8217;utiliser le son pour transmettre et renforcer l\u2019identit\u00e9 d\u2019une marque. Tout comme le design graphique ou les slogans, l\u2019audio branding repose sur la cr\u00e9ation d&#8217;une signature sonore qui aide \u00e0 reconna\u00eetre la marque et \u00e0 s&#8217;y attacher \u00e9motionnellement. On peut lui reconna\u00eetre deux dimensions :<\/p><ul><li style=\"text-align: left;\">Une dimension <b>signal\u00e9tique<\/b>, elle est l\u00e0 pour aider une marque a \u00eatre mieux identifi\u00e9e et a se diff\u00e9rencier.\u00a0<\/li><li style=\"text-align: left;\">Une dimension d&#8217;<b>incarnation<\/b>, elle cr\u00e9e une connexion \u00e9motionnelle qui aidera une marque a \u00eatre mieux comprise, plus claire dans son message et la coh\u00e9rence avec les biens et les services qu&#8217;elle d\u00e9livre.<\/li><\/ul><div>\u00a0<\/div><p><span style=\"background-color: transparent;\">Aujourd&#8217;hui les marques cherchent \u00e0 se d\u00e9marquer \u00e0 travers de nombreux canaux et a v\u00e9hiculer leurs valeurs, le son devient un vecteur de diff\u00e9renciation essentiel.<\/span><\/p><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-15e3021 e-flex e-con-boxed e-con e-parent\" data-id=\"15e3021\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1e47406 elementor-widget elementor-widget-text-editor\" data-id=\"1e47406\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><strong>L\u2019Importance de l\u2019Audio Branding<\/strong><\/h3><p>L&#8217;audio branding va au-del\u00e0 du simple jingle ; il s&#8217;agit de cr\u00e9er une exp\u00e9rience sonore coh\u00e9rente et immersive qui renforce l&#8217;identit\u00e9 de la marque sur divers supports. Une identit\u00e9 sonore r\u00e9ussie communique la personnalit\u00e9, les valeurs et le message de la marque en quelques notes ou phrases musicales.<\/p><blockquote><p><strong>Citation :<\/strong> &#8220;La bonne musique ou le bon son peuvent vous faire ressentir quelque chose sans m\u00eame voir de visuels, ce qui est une force incroyable pour les marques.&#8221; \u2014 <em>Martin Lindstrom<\/em>, expert en marketing sensoriel et auteur de <em>&#8220;Brand Sense&#8221;<\/em>.<\/p><\/blockquote><p><b>Qui n&#8217;a jamais eu une musique dans la t\u00eate qui ne veut plus nous quitter ?<\/b><\/p><p>Les gens se souviennent mieux des sons que des images, et l\u2019audio branding aide \u00e0 cr\u00e9er une empreinte \u00e9motionnelle durable. Des sons iconiques peuvent devenir des rep\u00e8res m\u00e9morables, renfor\u00e7ant l&#8217;identit\u00e9 d\u2019une marque.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-285860e e-flex e-con-boxed e-con e-parent\" data-id=\"285860e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-41760ac elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"41760ac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d84bcd6 e-flex e-con-boxed e-con e-parent\" data-id=\"d84bcd6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-470265b elementor-widget elementor-widget-spacer\" data-id=\"470265b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e0cab6f e-flex e-con-boxed e-con e-parent\" data-id=\"e0cab6f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-497f724 elementor-widget elementor-widget-text-editor\" data-id=\"497f724\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><strong>L&#8217;Identit\u00e9 Sonore<\/strong><\/h3><h5><strong>La Signature Sonore (ou Sonal)<\/strong><\/h5><p>La signature sonore est un court fragment musical, souvent entre 3 et 5 secondes, qui doit \u00eatre reconnaissable instantan\u00e9ment. Intel et McDonald&#8217;s ont utilis\u00e9 leurs signatures sonores de fa\u00e7on coh\u00e9rente, les rendant iconiques.\u00a0<\/p><p><span style=\"font-size: 1rem;\">C\u2019est\u00a0<\/span><span style=\"font-size: 1rem; font-weight: bolder;\">l\u2019\u00e9quivalent acoustique d\u2019un logo visuel<\/span><span style=\"font-size: 1rem;\">. Tr\u00e8s souvent, logo visuel et signature sonore sont combin\u00e9s pour former un tout.<\/span><\/p><blockquote><p>&#8220;Le Sonal est un moyen extr\u00eamement efficace de capter l&#8217;attention et de construire une connexion \u00e9motionnelle avec les consommateurs.&#8221; \u2014 <em>Julian Treasure<\/em>, auteur de <em>&#8220;Sound Business&#8221;<\/em>.<\/p><\/blockquote>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-04e0783 e-flex e-con-boxed e-con e-parent\" data-id=\"04e0783\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-f66c2e0 e-con-full e-flex e-con e-child\" data-id=\"f66c2e0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1d42c61 elementor-widget elementor-widget-video\" data-id=\"1d42c61\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"http:\/\/lucasgoret.com\/wp-content\/uploads\/2024\/10\/Download.mp4\" controls=\"\" preload=\"metadata\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-aabe08b e-con-full e-flex e-con e-child\" data-id=\"aabe08b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6e932b8 elementor-widget elementor-widget-text-editor\" data-id=\"6e932b8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div><p><strong>Exemple <\/strong><strong style=\"font-size: 1rem;\">: Le jingle de la SNCF<\/strong><\/p><p>Le jingle de la SNCF, compos\u00e9 par Micha\u00ebl Boumendil en 2005, est un excellent exemple de signature sonore r\u00e9ussie. Ces quatre notes distinctes (Mi, Do, R\u00e9, La), diffus\u00e9es avant chaque annonce en gare, sont devenues un symbole sonore reconnaissable pour des millions de voyageurs. Le jingle renforce l&#8217;identit\u00e9 de la SNCF tout en facilitant l&#8217;exp\u00e9rience utilisateur : il pr\u00e9pare les voyageurs aux annonces importantes, instaurant un sentiment de familiarit\u00e9 et de confiance dans un environnement parfois stressant.<\/p><\/div><p><strong>Citation :<\/strong> &#8220;Vous avez quatre notes tr\u00e8s simples et distinctives, qui portent une vision humaine et bienveillante de la SNCF&#8221; \u2014 Micha\u00ebl Boumendil, compositeur sound designer, fondateur de <a href=\"https:\/\/www.sixiemeson.com\/fr\/\">Sixi\u00e8me Son<\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3997bb2 e-flex e-con-boxed e-con e-parent\" data-id=\"3997bb2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-547b8d1 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"547b8d1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0a453cc elementor-widget elementor-widget-spacer\" data-id=\"0a453cc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7b26484 e-flex e-con-boxed e-con e-parent\" data-id=\"7b26484\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-329766f elementor-widget elementor-widget-text-editor\" data-id=\"329766f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div><div><div><div><div><div><div><div><div><div><h3><strong>Concevoir une Identit\u00e9 Sonore<\/strong><\/h3><h5><strong>Analyser et D\u00e9finir l\u2019ADN Sonore de la Marque<\/strong><\/h5><p>Avant de cr\u00e9er une identit\u00e9 sonore, il est essentiel de bien comprendre l&#8217;ADN de la marque. Quels sont <b>ses valeurs, son public, ses objectifs et son march\u00e9.<\/b>\u00a0L\u2019audio branding doit refl\u00e9ter ces aspects et s\u2019aligner avec les \u00e9motions que la marque souhaite susciter.<\/p><blockquote><p><strong>Citation :<\/strong> &#8220;Les gens ont des attentes sp\u00e9cifiques lorsqu&#8217;ils entendent un son associ\u00e9 \u00e0 une marque ; l&#8217;audio branding doit donc capturer la promesse de cette marque.&#8221; \u2014 <em>Steve Milton<\/em>, co-fondateur de l\u2019agence de branding sonore Listen.<\/p><\/blockquote><p>Cr\u00e9er une signature sonore n\u00e9cessite de la <b>simplicit\u00e9<\/b>, de <b>l\u2019originalit\u00e9<\/b> et une <b>coh\u00e9rence<\/b> avec le message de la marque.<\/p><p><strong>Exemple<\/strong> : Quand Mercedes-Benz a introduit son identit\u00e9 sonore, ils ont opt\u00e9 pour un son court, \u00e9l\u00e9gant et sophistiqu\u00e9, compos\u00e9 avec des instruments classiques, \u00e9voquant \u00e0 la fois la qualit\u00e9 et l&#8217;\u00e9l\u00e9gance de leurs voitures.<\/p><h5>\u00a0<span style=\"font-size: 1rem;\">Il y a\u00a0<\/span><strong style=\"font-size: 1rem;\">6 \u00e9tapes<\/strong><span style=\"font-size: 1rem;\">\u00a0dans la cr\u00e9ation d\u2019un logo sonore, tr\u00e8s semblables aux \u00e9tapes de cr\u00e9ation d\u2019un logo visuel :<\/span><\/h5><ol><li><strong>D\u00e9veloppement de la strat\u00e9gie audio<\/strong>\u00a0: d\u00e9finir et confirmer l\u2019esprit de la marque, sa philosophie.<\/li><li><strong>Analyse de la diffusion<\/strong>\u00a0: identifier tous les domaines et endroits o\u00f9 la marque entrera en contact avec les clients (t\u00e9l\u00e9, youtube, radio, centre commercial\u2026)<\/li><li><strong>Conception<\/strong>\u00a0: cr\u00e9ation d\u2019un ensemble de sons ou musiques unique. Utiliser les textures, rythmes, m\u00e9lodies, harmonies et instrumentations qui correspondent au mieux aux valeurs de la marque.<\/li><li><strong>Test et affinage<\/strong>\u00a0: optimiser la combinaison d\u2019\u00e9l\u00e9ments sonores pour \u00eatre s\u00fbr qu\u2019elle transmette le mieux possible les valeurs de la marque. Des recherches psycho-acoustiques, tests d\u2019\u00e9coute et sondages peuvent \u00eatre faits \u00e0 ce stade.<\/li><li><strong>Impl\u00e9mentation<\/strong>\u00a0: cr\u00e9er des variations et adaptations de la signature sonore en fonction de chaque lieu\/domaine de diffusion.<\/li><li><strong>Rendu<\/strong>\u00a0: cr\u00e9ation d\u2019un guide d\u2019utilisation de la signature sonore et fournier les diff\u00e9rentes versions et formats en fonction des diffusions pr\u00e9vues.<\/li><\/ol><div>\u00a0<\/div><p>L&#8217;identit\u00e9 sonore doit \u00eatre <b>adaptive<\/b> pour s\u2019ajuster aux diff\u00e9rents canaux et supports, comme les applications mobiles, les publicit\u00e9s TV, les r\u00e9seaux sociaux et les magasins.<\/p><blockquote><p><strong>Exemple<\/strong>\u00a0: La soci\u00e9t\u00e9 d\u2019aviation Lufthansa a con\u00e7u une identit\u00e9 sonore qui accompagne l\u2019exp\u00e9rience client sur ses appareils, en salle d\u2019embarquement, et m\u00eame sur ses annonces d\u2019embarquement.<\/p><\/blockquote><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-099d7fd e-flex e-con-boxed e-con e-parent\" data-id=\"099d7fd\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-063648f e-con-full e-flex e-con e-child\" data-id=\"063648f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2e80d6b elementor-widget elementor-widget-text-editor\" data-id=\"2e80d6b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4><span style=\"color: inherit; font-family: inherit; font-size: 24px;\"><b>Blynd Test<\/b><\/span><\/h4><h4><span style=\"font-size: 1rem; color: inherit; font-family: inherit;\">V\u00e9rifions l&#8217;efficacit\u00e9 des ces identit\u00e9s sonores<\/span><\/h4><div><a href=\"https:\/\/youtube.com\/playlist?list=PLuEgQUwyy7GOCXh092RLqBVhpVFRkz3os&amp;feature=shared\" target=\"_blank\" rel=\"noopener\">\u00a0lien<\/a><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f328a7b elementor-widget elementor-widget-text-editor\" data-id=\"f328a7b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ol><li><strong>Coh\u00e9rence avec la marque<\/strong>\u00a0<\/li><li><strong>\u00c9motionnalisation<\/strong>\u00a0<\/li><li><strong>M\u00e9morisation<\/strong>\u00a0<\/li><li><strong>Adaptabilit\u00e9<\/strong><\/li><li><strong>Renforcement de l\u2019image<\/strong><\/li><li><strong>Durabilit\u00e9<\/strong>\u00a0<\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8f74178 e-con-full e-flex e-con e-child\" data-id=\"8f74178\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-59c52fb elementor-widget elementor-widget-video\" data-id=\"59c52fb\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=C47WyKprGlE&amp;list=PLuEgQUwyy7GOCXh092RLqBVhpVFRkz3os&amp;t=1s&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e51c631 e-flex e-con-boxed e-con e-parent\" data-id=\"e51c631\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f49b029 elementor-widget elementor-widget-text-editor\" data-id=\"f49b029\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"et_pb_module et_pb_text et_pb_text_3 et_pb_text_align_left et_pb_bg_layout_light\"><div class=\"et_pb_text_inner\"><div class=\"et_pb_row et_pb_row_0\"><div class=\"et_pb_column et_pb_column_4_4 et_pb_column_0 et_pb_css_mix_blend_mode_passthrough et-last-child\"><div class=\"et_pb_module et_pb_text et_pb_text_0 et_pb_text_align_left et_pb_bg_layout_light\"><div class=\"et_pb_text_inner\"><div class=\"et_pb_row et_pb_row_1\"><div class=\"et_pb_column et_pb_column_4_4 et_pb_column_1 et_pb_css_mix_blend_mode_passthrough et-last-child\"><div class=\"et_pb_module et_pb_text et_pb_text_1 et_pb_text_align_left et_pb_bg_layout_light\"><div class=\"et_pb_text_inner\"><h5><strong>La Musique de Marque<\/strong><\/h5><p>Quelle soit une composition originale ou r\u00e9cup\u00e9r\u00e9e, la musique de marque est un \u00e9l\u00e9ment sonore long et souvent riche, utilis\u00e9 pour des campagnes, des publicit\u00e9s, ou des \u00e9v\u00e9nements. Elle doit repr\u00e9senter l&#8217;identit\u00e9 de la marque tout en restant flexible et adaptable selon les contextes d&#8217;utilisation. L&#8217;\u00e9motion qu&#8217;elle v\u00e9hicule est primordiale mais ce qui semble primer, c&#8217;est son aspect accrocheur et m\u00e9morable. Ainsi bon nombre de tubes l\u00e9gendaires ont \u00e9t\u00e9 repris ou adapt\u00e9s par des marques.<\/p><p><strong>Exemple :<\/strong> Coca-Cola utilise depuis 2009 une musique de marque sp\u00e9cifique cr\u00e9\u00e9e pour sa campagne &#8220;Open Happiness&#8221;. La musique l\u00e9g\u00e8re et joyeuse \u00e9voque des \u00e9motions positives et est d\u00e9clin\u00e9e dans diff\u00e9rentes versions selon les march\u00e9s.<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e901a7a e-flex e-con-boxed e-con e-parent\" data-id=\"e901a7a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-186b744 e-con-full e-flex e-con e-child\" data-id=\"186b744\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bab4349 elementor-widget elementor-widget-video\" data-id=\"bab4349\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=VA2DR7bHSxM&amp;list=PL464C1FA69CB69D9A&amp;index=3&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9862907 e-con-full e-flex e-con e-child\" data-id=\"9862907\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-14c9926 elementor-widget elementor-widget-text-editor\" data-id=\"14c9926\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4><span style=\"color: inherit; font-family: inherit; font-size: 24px;\"><b>Musiques de pub<\/b><\/span><\/h4>\n<h4><span style=\"font-size: 1rem; color: inherit; font-family: inherit;\">V\u00e9rifions l&#8217;empreinte des ces musiques de pub.<\/span><\/h4>\n<div><a href=\"https:\/\/youtube.com\/playlist?list=PL464C1FA69CB69D9A&amp;feature=shared\" target=\"_blank\" rel=\"noopener\">&nbsp;lien<\/a><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-541419c elementor-widget elementor-widget-text-editor\" data-id=\"541419c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La r\u00e9cup\u00e9ration de musique c\u00e9l\u00e8bre est souvent utilis\u00e9e comme une strat\u00e9gie marketing pour atteindre un public large et cr\u00e9er une connexion \u00e9motionnelle avec les consommateurs. Les marques choisissent des chansons qui \u00e9voquent des souvenirs ou des \u00e9motions positives, ce qui les rend plus efficaces pour promouvoir leurs produits.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fd0b92b e-flex e-con-boxed e-con e-parent\" data-id=\"fd0b92b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e8b512c elementor-widget elementor-widget-text-editor\" data-id=\"e8b512c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"et_pb_module et_pb_text et_pb_text_3 et_pb_text_align_left et_pb_bg_layout_light\"><div class=\"et_pb_text_inner\"><div class=\"et_pb_row et_pb_row_0\"><div class=\"et_pb_column et_pb_column_4_4 et_pb_column_0 et_pb_css_mix_blend_mode_passthrough et-last-child\"><div class=\"et_pb_module et_pb_text et_pb_text_0 et_pb_text_align_left et_pb_bg_layout_light\"><div class=\"et_pb_text_inner\"><div class=\"et_pb_row et_pb_row_1\"><div class=\"et_pb_column et_pb_column_4_4 et_pb_column_1 et_pb_css_mix_blend_mode_passthrough et-last-child\"><div class=\"et_pb_module et_pb_text et_pb_text_1 et_pb_text_align_left et_pb_bg_layout_light\"><div class=\"et_pb_text_inner\"><h5><strong>La Voix de Marque<\/strong><\/h5><p>La voix est un \u00e9l\u00e9ment essentiel, surtout avec l\u2019essor des assistants vocaux. Une voix bien choisie peut humaniser la marque et cr\u00e9er un lien personnel avec le consommateur. Elle doit \u00eatre coh\u00e9rente en termes de ton, de langage et de style.<\/p><blockquote><p><strong>Exemple<\/strong> : Alexa d&#8217;Amazon utilise une voix neutre et chaleureuse qui vise \u00e0 instaurer la confiance et le confort pour des interactions r\u00e9guli\u00e8res.<\/p><\/blockquote><h5><strong>Les Effets Sonores<\/strong><\/h5><p>Les effets sonores apportent de la personnalit\u00e9 et de l&#8217;identit\u00e9 \u00e0 une interface utilisateur.\u00a0<span style=\"font-size: 1rem;\">Cette question sera abord\u00e9 plus en d\u00e9tail dans la partie UX ci-dessous.<\/span><\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1d43c96 e-flex e-con-boxed e-con e-parent\" data-id=\"1d43c96\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ae2cf25 elementor-widget elementor-widget-text-editor\" data-id=\"ae2cf25\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><strong>Exp\u00e9rience Utilisateur (UX) et Audio Branding<\/strong><\/h3><p>L&#8217;UX sonore\u00a0<span style=\"font-size: 1rem;\">joue un r\u00f4le central dans la relation entre une marque et ses utilisateurs. Il\u00a0<\/span><span style=\"font-size: 1rem;\">int\u00e8gre des \u00e9l\u00e9ments sonores pour guider, <b>informer<\/b>, et am\u00e9liorer l&#8217;interaction de l&#8217;utilisateur avec les interfaces. Ces \u00e9l\u00e9ments\u00a0<\/span><span style=\"font-size: 1rem;\">sonores apportent de la <b>personnalit\u00e9<\/b> et de l&#8217;identit\u00e9 et doivent jouer le double r\u00f4le <\/span><span style=\"font-size: 1rem;\">de signaux \u00e9motionnels, de feedbacks imm\u00e9diats et d\u2019outils de navigation, rendant l\u2019exp\u00e9rience intuitive et satisfaisante.<\/span><\/p><p>Tout l&#8217;art de la chose r\u00e9sidera a <b>rendre cette information efficace et coh\u00e9rente avec le produit.<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8225c4e e-flex e-con-boxed e-con e-parent\" data-id=\"8225c4e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f33aa42 elementor-widget elementor-widget-text-editor\" data-id=\"f33aa42\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5><strong>Le R\u00f4le du Son dans l\u2019Exp\u00e9rience Utilisateur<\/strong><\/h5><p>Le son dans une interface utilisateur agit comme un guide subtil, facilitant l\u2019usage de l\u2019interface et renfor\u00e7ant l\u2019immersion. Les notifications sonores signalent des actions et informent l\u2019utilisateur sans n\u00e9cessiter de retour visuel.\u00a0Par un simple son vous pouvez v\u00e9hiculer une sensation de bien \u00eatre (Son d&#8217;allumage des produits Apple) ou une sensation d&#8217;alerte (Navigo invalid\u00e9 ou du r\u00e9veil le matin). Chaque son a son usage et dit quelque chose \u00e0 son auditeur.<\/p><p>Cela est particuli\u00e8rement utile dans des situations o\u00f9 l\u2019utilisateur n\u2019a pas les yeux sur l\u2019\u00e9cran, comme avec un GPS ou l&#8217;utilisation d&#8217;une application mobile en mouvement.<\/p><blockquote><p><strong>Citation :<\/strong>\u00a0&#8220;Les sons jouent le r\u00f4le de micro-interactions dans les interfaces, ils apportent une confirmation, une guidance, et m\u00eame un sentiment d&#8217;accomplissement qui am\u00e9liore l&#8217;exp\u00e9rience globale.&#8221; \u2014\u00a0<em>Steve Brown<\/em>, consultant en UX et sound design.<\/p><\/blockquote><p><strong>Exemple :<\/strong>\u00a0Dans l\u2019application Waze, des sons distinctifs informent les utilisateurs des alertes de trafic ou des changements de direction. Ces sons aident les conducteurs \u00e0 garder les yeux sur la route tout en recevant des informations claires et pr\u00e9cises, rendant l\u2019exp\u00e9rience fluide et s\u00e9curisante.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-90a0ee2 e-flex e-con-boxed e-con e-parent\" data-id=\"90a0ee2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d949bb8 elementor-widget elementor-widget-text-editor\" data-id=\"d949bb8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div><div><div><div><div><div><div><div><div><div><h5><strong>L\u2019Audio comme Feedback : Les Micro-Interactions Sonores<\/strong><\/h5><p>Les micro-interactions sonores sont des sons courts qui offrent une r\u00e9troaction imm\u00e9diate \u00e0 l\u2019utilisateur apr\u00e8s une action. Cela peut inclure des sons de clics, des sons de r\u00e9ussite ou des alertes d\u2019erreur, chacun avec son r\u00f4le sp\u00e9cifique. Ces sons renforcent l\u2019intuition de l\u2019interface, l\u2019aidant \u00e0 comprendre plus vite et de mani\u00e8re naturelle l\u2019impact de chaque action.<\/p><p><strong>Exemple :<\/strong> Sur iOS, les sons de clic et de verrouillage lors de la saisie et de la fermeture de l&#8217;\u00e9cran offrent des retours tactiles et sonores qui renforcent la sensation de s\u00e9curit\u00e9 et d\u2019efficacit\u00e9 du syst\u00e8me.<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ca80d2c e-flex e-con-boxed e-con e-parent\" data-id=\"ca80d2c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-91302e5 elementor-widget elementor-widget-text-editor\" data-id=\"91302e5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5><strong>Les Avantages du Son pour l&#8217;Accessibilit\u00e9<\/strong><\/h5><p>L&#8217;audio branding peut \u00e9galement \u00eatre utilis\u00e9 pour rendre une interface plus accessible aux personnes ayant des d\u00e9ficiences visuelles ou cognitives. Les notifications et les instructions sonores permettent \u00e0 tous les utilisateurs de mieux comprendre et interagir avec une interface.<\/p><p><strong>Exemple :<\/strong>\u00a0Google a travaill\u00e9 avec des designers UX pour am\u00e9liorer l&#8217;accessibilit\u00e9 sonore de ses produits. Sur Google Maps, les directions et informations vocales guident les utilisateurs avec des instructions pr\u00e9cises, facilitant leur navigation sans avoir besoin de regarder l&#8217;\u00e9cran.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-059812e e-flex e-con-boxed e-con e-parent\" data-id=\"059812e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-fc0a981 e-con-full e-flex e-con e-child\" data-id=\"fc0a981\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b66963d elementor-widget elementor-widget-text-editor\" data-id=\"b66963d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5><strong>Concevoir le Son en Fonction du Contexte d\u2019Utilisation<\/strong><\/h5><p>Le contexte est essentiel pour l\u2019utilisation de sons dans l\u2019UX. Dans un environnement bruyant, des sons graves et percutants peuvent \u00eatre pr\u00e9f\u00e9r\u00e9s pour \u00eatre bien per\u00e7us, tandis que dans un cadre plus calme, des sons plus doux peuvent suffire. Le son doit s\u2019int\u00e9grer dans l\u2019environnement de l\u2019utilisateur, \u00eatre appropri\u00e9 au moment et \u00e0 l\u2019intention.<\/p><blockquote><p><strong>Citation :<\/strong>\u00a0&#8220;L&#8217;UX sonore bien pens\u00e9e est celle qui ne d\u00e9range pas mais guide subtilement, respectant l&#8217;environnement de l&#8217;utilisateur.&#8221; \u2014\u00a0<em>Julian Treasure<\/em>, expert en son et fondateur de The Sound Agency.<\/p><\/blockquote>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b26f389 e-con-full e-flex e-con e-child\" data-id=\"b26f389\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ca6f056 elementor-widget elementor-widget-video\" data-id=\"ca6f056\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=YNSbL-Cek1c&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0dcb20a e-flex e-con-boxed e-con e-parent\" data-id=\"0dcb20a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dfc7027 elementor-widget elementor-widget-text-editor\" data-id=\"dfc7027\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div><div><div><div><div><div><div><div><div><div><h5><strong>Cr\u00e9er une Charte Sonore UX<\/strong><\/h5><p>Une charte sonore regroupe les \u00e9l\u00e9ments qui d\u00e9finissent l\u2019identit\u00e9 sonore de la marque. Elle d\u00e9crit en d\u00e9tail les sons utilis\u00e9s (signature sonore, effets, musiques) et les lignes directrices pour l&#8217;utilisation de la voix.<\/p><p>Une charte sonore UX d\u00e9crit les \u00e9l\u00e9ments sonores pour chaque interaction, comme les sons de clics, les notifications d&#8217;erreur, les confirmations de succ\u00e8s, et m\u00eame les transitions. Une charte sonore solide garantit la coh\u00e9rence et optimise la qualit\u00e9 de l&#8217;exp\u00e9rience utilisateur.<\/p><p><strong>Exemple :<\/strong>\u00a0L\u2019interface utilisateur de Spotify inclut des sons doux et immersifs lors de la transition entre les playlists, favorisant une ambiance d\u00e9tendue et continue qui correspond \u00e0 l\u2019image de la plateforme.<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e2eed3f e-flex e-con-boxed e-con e-parent\" data-id=\"e2eed3f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-df6feca elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"df6feca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4ff80ea e-flex e-con-boxed e-con e-parent\" data-id=\"4ff80ea\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e4b88d0 elementor-widget elementor-widget-spacer\" data-id=\"e4b88d0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4ee492e e-flex e-con-boxed e-con e-parent\" data-id=\"4ee492e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f5e66bd elementor-widget elementor-widget-text-editor\" data-id=\"f5e66bd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><strong>Ressources recommand\u00e9es :<\/strong><\/h3><ul><li><strong>Livre<\/strong> : <em>&#8220;Sonic Boom: How Sound Transforms the Way We Think, Feel, and Buy&#8221;<\/em> par Joel Beckerman || <i>&#8220;Sound Business&#8221;<\/i> par Julian Treasure\u00a0<\/li><li><strong>Podcast<\/strong> : &#8220;<a href=\"https:\/\/youtube.com\/playlist?list=PLH_w70QTMBseU7pTB1OIfjhhyIfJrMxRY&amp;feature=shared\" target=\"_blank\" rel=\"noopener\">Twenty Thousand Hertz<\/a>&#8221; &#8211; \u00c9pisodes sur le son dans le branding, le jingle de McDonald&#8217;s et les strat\u00e9gies de Netflix&#8230;<\/li><li><strong>Vid\u00e9os<\/strong> : ci-dessous<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-24ebf54 e-flex e-con-boxed e-con e-parent\" data-id=\"24ebf54\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-82fee96 e-con-full e-flex e-con e-child\" data-id=\"82fee96\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3681924 elementor-widget elementor-widget-text-editor\" data-id=\"3681924\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"et_pb_module et_pb_text et_pb_text_3 et_pb_text_align_left et_pb_bg_layout_light\"><div class=\"et_pb_text_inner\"><div class=\"et_pb_row et_pb_row_0\"><div class=\"et_pb_column et_pb_column_4_4 et_pb_column_0 et_pb_css_mix_blend_mode_passthrough et-last-child\"><div class=\"et_pb_module et_pb_text et_pb_text_0 et_pb_text_align_left et_pb_bg_layout_light\"><div class=\"et_pb_text_inner\"><div class=\"et_pb_row et_pb_row_1\"><div class=\"et_pb_column et_pb_column_4_4 et_pb_column_1 et_pb_css_mix_blend_mode_passthrough et-last-child\"><div class=\"et_pb_module et_pb_text et_pb_text_1 et_pb_text_align_left et_pb_bg_layout_light\"><div class=\"et_pb_text_inner\"><div id=\"title\" class=\"style-scope ytd-watch-metadata\"><h4 class=\"style-scope ytd-watch-metadata\" style=\"text-align: center;\">Quel pouvoir a le son ? | ARTE<span style=\"font-size: 1.5rem;\">\u00a0<\/span><span style=\"font-size: 1.5rem;\">|<\/span><\/h4><\/div><div id=\"top-row\" class=\"style-scope ytd-watch-metadata\"><p id=\"owner\" class=\"item style-scope ytd-watch-metadata\">\u00a0<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-df8d5dc e-con-full e-flex e-con e-child\" data-id=\"df8d5dc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-25ff840 elementor-widget elementor-widget-text-editor\" data-id=\"25ff840\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"et_pb_module et_pb_text et_pb_text_3 et_pb_text_align_left et_pb_bg_layout_light\"><div class=\"et_pb_text_inner\"><div class=\"et_pb_row et_pb_row_0\"><div class=\"et_pb_column et_pb_column_4_4 et_pb_column_0 et_pb_css_mix_blend_mode_passthrough et-last-child\"><div class=\"et_pb_module et_pb_text et_pb_text_0 et_pb_text_align_left et_pb_bg_layout_light\"><div class=\"et_pb_text_inner\"><div class=\"et_pb_row et_pb_row_1\"><div class=\"et_pb_column et_pb_column_4_4 et_pb_column_1 et_pb_css_mix_blend_mode_passthrough et-last-child\"><div class=\"et_pb_module et_pb_text et_pb_text_1 et_pb_text_align_left et_pb_bg_layout_light\"><div class=\"et_pb_text_inner\"><div id=\"title\" class=\"style-scope ytd-watch-metadata\"><h4 style=\"text-align: center;\">Interview de Micha\u00ebl Boumendil<\/h4><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-635f9d1 e-flex e-con-boxed e-con e-parent\" data-id=\"635f9d1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6a8db02 e-con-full e-flex e-con e-child\" data-id=\"6a8db02\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ec59ffc elementor-widget elementor-widget-video\" data-id=\"ec59ffc\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=k4pX5gXX2xw&amp;t=9s&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9fc6463 e-con-full e-flex e-con e-child\" data-id=\"9fc6463\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7817d01 elementor-widget elementor-widget-video\" data-id=\"7817d01\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=HzGwlN1HOC0&amp;t=8s&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-65198d1 e-flex e-con-boxed e-con e-parent\" data-id=\"65198d1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-e45d4d1 e-con-full e-flex e-con e-child\" data-id=\"e45d4d1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fa4f30f elementor-widget elementor-widget-text-editor\" data-id=\"fa4f30f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"et_pb_module et_pb_text et_pb_text_3 et_pb_text_align_left et_pb_bg_layout_light\"><div class=\"et_pb_text_inner\"><div class=\"et_pb_row et_pb_row_0\"><div class=\"et_pb_column et_pb_column_4_4 et_pb_column_0 et_pb_css_mix_blend_mode_passthrough et-last-child\"><div class=\"et_pb_module et_pb_text et_pb_text_0 et_pb_text_align_left et_pb_bg_layout_light\"><div class=\"et_pb_text_inner\"><div class=\"et_pb_row et_pb_row_1\"><div class=\"et_pb_column et_pb_column_4_4 et_pb_column_1 et_pb_css_mix_blend_mode_passthrough et-last-child\"><div class=\"et_pb_module et_pb_text et_pb_text_1 et_pb_text_align_left et_pb_bg_layout_light\"><div class=\"et_pb_text_inner\"><div id=\"title\" class=\"style-scope ytd-watch-metadata\"><h3 class=\"style-scope ytd-watch-metadata\" style=\"text-align: center;\">Design UX Sonore Porfolio<\/h3><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-00eb1e3 e-con-full e-flex e-con e-child\" data-id=\"00eb1e3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ada40aa elementor-widget elementor-widget-text-editor\" data-id=\"ada40aa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"et_pb_module et_pb_text et_pb_text_3 et_pb_text_align_left et_pb_bg_layout_light\"><div class=\"et_pb_text_inner\"><div class=\"et_pb_row et_pb_row_0\"><div class=\"et_pb_column et_pb_column_4_4 et_pb_column_0 et_pb_css_mix_blend_mode_passthrough et-last-child\"><div class=\"et_pb_module et_pb_text et_pb_text_0 et_pb_text_align_left et_pb_bg_layout_light\"><div class=\"et_pb_text_inner\"><div class=\"et_pb_row et_pb_row_1\"><div class=\"et_pb_column et_pb_column_4_4 et_pb_column_1 et_pb_css_mix_blend_mode_passthrough et-last-child\"><div class=\"et_pb_module et_pb_text et_pb_text_1 et_pb_text_align_left et_pb_bg_layout_light\"><div class=\"et_pb_text_inner\"><div id=\"title\" class=\"style-scope ytd-watch-metadata\"><h4 style=\"text-align: center;\">Interview de Micha\u00ebl Boumendil<\/h4><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ae21740 e-flex e-con-boxed e-con e-parent\" data-id=\"ae21740\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-45bc43d e-con-full e-flex e-con e-child\" data-id=\"45bc43d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-64a0011 elementor-widget elementor-widget-video\" data-id=\"64a0011\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=IrywuQ-H1Tk&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-87efd74 e-con-full e-flex e-con e-child\" data-id=\"87efd74\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c88fee5 elementor-widget elementor-widget-video\" data-id=\"c88fee5\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=HzGwlN1HOC0&amp;t=8s&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>INITIATION Sound Design AUDITION Forme d&#8217;onde AUDITION Multipiste PREMIERE PRO Mixage L&#8217;ENREGISTREMENT Prise de son AUDIO BRANDING EXERCICES Astuces AUDIO BRANDING Le silence n\u2019existe pas. Qu\u2019il s\u2019agisse du bourdonnement \u00e9lectrique d\u2019un appareil \u00e9lectrom\u00e9nager, d\u2019une voiture qui roule sur la route ou du son du sang pomp\u00e9 dans votre propre corps, nous sommes constamment \u00e0 l\u2019\u00e9coute [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-948","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/lucasgoret.com\/index.php\/wp-json\/wp\/v2\/pages\/948","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lucasgoret.com\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/lucasgoret.com\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/lucasgoret.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/lucasgoret.com\/index.php\/wp-json\/wp\/v2\/comments?post=948"}],"version-history":[{"count":69,"href":"https:\/\/lucasgoret.com\/index.php\/wp-json\/wp\/v2\/pages\/948\/revisions"}],"predecessor-version":[{"id":1964,"href":"https:\/\/lucasgoret.com\/index.php\/wp-json\/wp\/v2\/pages\/948\/revisions\/1964"}],"wp:attachment":[{"href":"https:\/\/lucasgoret.com\/index.php\/wp-json\/wp\/v2\/media?parent=948"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}